Competing teams from top business schools and universities will have 4 hours – for the short case – and 24 hours – for the long case – to solve real business problems and will present their solution to a panel of industry and academic professionals. In addition to the competition, a part of the program for students and advisors will be having the opportunity to socialize in cross-cultural interactions with the other teams as well as visit beautiful Segovia.
Businesses today are confronted with increasing pressure to not only be innovative to cope with the ever-changing environment, but also to be innovative in a responsible manner. This means, for instance, that businesses should not only take their own performance into account, but also understand how their products and services relate with and affect their stakeholders and the environment.
Both the short case (4 hours) and the long case (24 hours) will address issues related to responsibility and innovation. The two cases are specifically written for this case competition by IE Business School professors and will challenge the participating students to work closely together, come up with creative and solid solutions, and present their ideas in front of a knowledgeable jury.
Each school selects a four-student team and a faculty advisor to attend the event. The team must be comprised of undergraduate students currently enrolled on a bachelor program of the selected university.
Participants can be freshman or senior students, but we recommend to keep the maximun of one freshman student on the team.