Competing teams from top business schools and universities will have 24 hours to solve a real business case and will present their solution to a panel of industry and academic professionals. In addition to the competition, a part of the program for students and advisors will be having the opportunity to socialize in cross-cultural interactions with the other teams as well as experience the new innovative, highrise tower of the future in Madrid.
Businesses today are confronted with increasing pressure to not only be innovative to cope with the ever-changing environment, but also to be innovative in a responsible manner. This means, for instance, that businesses should not only take their own performance into account, but also understand how their products and services relate with and affect their stakeholders and the environment.
Each school selects a four-student team and a faculty advisor to attend the event. The team must be comprised of undergraduate students currently enrolled on a bachelor program of the selected university.
Participants can be freshman or senior students, but we recommend to keep the maximun of one freshman student on the team.