Competing teams from top business schools and universities will have 4 hours – for the short case – and 24 hours – for the long case – to solve real business problems and will present their solution to a panel of industry and academic professionals. In addition to the competition, a part of the program for students and advisors will be having the opportunity to socialize in cross-cultural interactions with the other teams as well as visit beautiful Segovia.

Last year’s theme

Businesses today are confronted with increasing pressure to not only be innovative to cope with the ever-changing environment, but also to be innovative in a responsible manner. This means, for instance, that businesses should not only take their own performance into account, but also understand how their products and services relate with and affect their stakeholders and the environment.

Responsible Innovation

Both the short case (4 hours) and the long case (24 hours) will address issues related to responsibility and innovation. The two cases are specifically written for this case competition by IE Business School professors and will challenge the participating students to work closely together, come up with creative and solid solutions, and present their ideas in front of a knowledgeable jury.



Each school selects a four-student team and a faculty advisor to attend the event. The team must be comprised of undergraduate students currently enrolled on a bachelor program of the selected university.

Participants can be freshman  or senior students, but we recommend to keep the maximun of one freshman student on the team.

Competition rules

  1. Every member of the IE Business School BBA Business Challenge is expected to act respectfully towards others, with academic and professional ethics, conducting themselves with integrity and honesty.
  2. Each team will prepare the case in their respective preparation room. During this time, teams will not be allowed to communicate with anyone who is not part of their student team. Also, the faculty advisor is not allowed to communicate with the team when they work on the case.
  3. Teams will have to bring and use their own laptops to prepare their presentations. Laptops will not be provided by IE Business School. During the case competition, all teams will have access to wifi and will have their own preparation room. The Organizing Committee will distribute USB drives to save the presentation.
  4. Each team will have 4 hours to solve the first case, and 24 hours to solve the second case. Once the time is up, the Organizing Committee will collect the USB drives and no changes can be made to the files on the USB drive anymore.
  5. Teams will not be allowed to give the judges extra documents for the Q&A session; yet they are allowed to add extra slides as an appendix at the end of the original presentation.
  6. All team members are expected to be on time for all events.
  7. Teams are responsible for their own personal belongings. IE Business School assumes no responsibility for accidents, injuries, theft or loss due to any cause.
  8. Any violation of the rules may result in disqualification of the team. The decision to investigate and disqualify teams is the responsibility of the Organizing Committee.
  9. The Organizing Committee reserves the right to make amendments to the rules and inform teams of the changes if necessary.

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